case study
How Billy & Co. helped Sunnybrook, a historic Roanoke, Virginia wedding and event venue, turn its website and social media into a real inquiry engine, not just a portfolio.
From historic venue to digital growth engine.
Wedding + Event venue
+38%
69k
~30x
83%
Inquiries, yoy
peak monthly ig views
peak view growth
non-followers reach
A beautiful property, an underused digital presence.
the client
Sunnybrook is a historic wedding and event venue serving couples, corporate clients, and private-event hosts throughout Southwest Virginia. The property already had a beautiful setting, an established reputation, and years of history in the Roanoke Valley.
What it didn't have yet was a digital presence that worked as hard as the venue itself. Billy & Co. was brought in to turn Sunnybrook's website and social channels into a real discovery and inquiry engine.
Two shifts, six months apart.
the strategy
august 2025
We rebuilt Sunnybrook's on-site SEO to strengthen organic search visibility and close the gap between what prospective clients were actually searching for and what the website was showing them.
Website & SEO Strategy
march 2026
We rebuilt Sunnybrook's Instagram strategy from the ground up, shifting it from a static portfolio for existing followers into a discovery channel built to reach people who didn't already follow the venue.
Social Media Strategy Relaunch
+38% more inquiries, year over year.
the results
Comparing the same five-month window before and after the strategy, every single month improved. This wasn't one lucky spike.
Of the 83 inquiries from March–July 2026, 57 were weddings, with the rest split across corporate events, private parties, and catering.
yoy change
2025 inquiries
month
2026 inquiries
March
april
may
june
total
13
13
13
12
9
21
15
16
18
13
+62%
+15%
+23%
july
+50%
+44%
60
83
+38%
Two months into the new social strategy, May 2026 hit 69K views, more than 6x March 2026 and roughly 30x March 2025. July held at 42K, nearly 4x March 2026, showing the lift was a new, sustained baseline rather than a one-off viral moment.
From 11K views to 69K in three months.
instagram reach transformed
mar 2025
may 2026
july 2026
2.3k
47%
69k
83%
42k
78%
+10
+32
+26
11k
69%
+9
views
non-follower views
follower growth
mar 2026
mar 2025
may 2026
july 2026
2.3k
47%
69k
83%
42k
78%
+10
+32
+26
11k
69%
+9
views
non-follower views
follower growth
mar 2026
mar 2025
may 2026
july 2026
2.3k
47%
69k
83%
42k
78%
+10
+32
+26
11k
69%
+9
views
non-follower views
follower growth
mar 2026
mar 2025
may 2026
july 2026
2.3k
47%
69k
83%
42k
78%
+10
+32
+26
11k
69%
+9
views
non-follower views
follower growth
mar 2026
Not just more views, but the right views.
From 47% to 80%+ New-Audience Reach
A wedding venue's future clients are, by definition, people who haven't found it yet. Instagram shifted from mostly talking to people who already knew Sunnybrook to consistently putting the venue in front of new audiences.
47%
march 2025
69%
march 2026
83%
may 2026 (peak)
78%
July 2026
Google, the most-named discovery channel.
Search Became a Major Lead Source
Across Sunnybrook's historical inquiry data, Google was named more often than any other individual platform when couples were asked how they found the venue, confirming the SEO investment wasn't a nice-to-have, it was a primary channel working alongside social.
Search creates discovery.
The website builds trust and captures demand.
Social media keeps the venue visible.
The inquiry form turns attention into business.
Inquiry Growth, YoY
More people finding, discovering, and inquiring.
the outcome
The goal was never to make the marketing look better, it was to make more people find the venue, discover the brand, and actually inquire. The data shows that's exactly what happened.