case study
How Billy & Co. turned Enchanted Garden Florals' Instagram from a pretty feed into a discovery tool for new customers.
Growing a local florist's audience 28% in 3 months.
Floral Design Studio
+28%
81k
+207
82%
audience growth, 3mo
peak monthly views
followers, 3mo
non-followers reach
More than posting consistently.
The Goal
When Enchanted Garden Florals came to Billy & Co., the goal wasn't simply to post more often. We wanted a strategy that put their work in front of more potential customers, grew their audience, and built stronger brand awareness across their market.
Billy & Co. took over social media management in April 2026, building a content strategy around beautiful, shareable work — designed as much for Instagram discovery as for the feed itself. The growth came quickly.
From 744 to 951 followers in three months.
the results
But follower count only tells part of the story — the account consistently reached tens of thousands of people each month, with most views coming from people who didn't already follow the business.
In May alone, the account generated 81,000 views and gained 105 new followers in a single month.
Views
followers
followers gained
april 2026
May 2026
July 2026
56k
81k
744
849
--
+105
69K
951
+56
non-follower reach
82%
82%
74%
Month
non-follower views, april
Not just content for the audience they already had.
reaching beyond the existing audience
Enchanted Garden Florals had already built a strong foundation before Billy & Co. stepped in. Our job was to take that momentum and turn it into a strategy that could consistently expand visibility.
82%
non-follower views, july
74%
non-follower views, May
82%
Thousands of people who weren't already connected to Enchanted Garden Florals discovered their work through Instagram every month. For a local business, that's where social media stops being a pretty feed and starts being a discovery tool.
One year of growth, side by side.
the bigger picture
april 2025
july 2026
views
non-follower views
follower growth
3k
395
69k
951
56%
74%
Billy & Co. didn't begin managing the account until April 2026 — but this comparison shows how much the brand's digital presence evolved, and how our strategy helped accelerate that momentum.
Follower growth, first 3 months
More than a pretty feed, a discovery tool.
the outcome
The goal was never to make the marketing look better, it was to make more people find the venue, discover the brand, and actually inquire. The data shows that's exactly what happened.